H&M

Project: H&M Fashion Against AIDS

Info:

Launch 17th jan 2008
(sales start online 31st jan 2008)

Background
DAA & H&M have teamed up with some of the world’s most contemporary artists to produce a special Fashion Against AIDS collection made from organic cotton where 25% of the sales price will be donated to youth HIV/AIDS awareness projects.
Purpose: Raising awareness

H&M wants to create as much synergy effect as we possibly can offer in return to the artists/designers who are participating in the Fashion Against AIDS campaign

By inviting people like you and me to the site, we are given the opportunitiy to raise awareness, by contributing in the support of the Fight against AIDS.
People are able to record and/or upload their statement: the tagline, to show themselves and making their voices heard all over the world, despite where you are from.
From the 31th jan, sales of the garments are made available Online and in-stores.

Tagline
"Protect yourself and the people you love. Use a condom"